This course provides a no-nonsense, hands-on approach to digital marketing using social media marketing, search engine optimization, search engine marketing, blogging, email marketing, inbound and outbound marketing and website creation.
Participants will learn to create a website, social media presence and execute digital marketing campaigns. Unlike other 'academic' digital marketing courses, we are here to help you do.
Participants must be prepared to purchase real advertising credits on social media platforms, such as Facebook, Google and LinkedIn, in order to have a hands-on experience advertising on these platforms.
Those attending will leave with a much greater understanding and practical knowledge of digital marketing and how to enhance their online presence.
Note: Participants are required to bring laptop/tablet for hands on exercises.
This 16 hour programme is designed to be fast paced and practical.
This interactive workshop will be conducted with a good blend of instruction, discussions and hands-on exercises. Participants are encouraged to bring their current digital marketing projects to the class for discussions and practice.
Freelancers, entrepreneurs, small business owners and anyone want a hands-on, practical approach to digital marketing.
SkillsFuture Credit: Eligible
Government Subsidy: Productivity and Innovation Credit (PIC) Scheme 40%
Duration: 2 days (16 hours)
2017 Course Schedule